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Local Strength
Coldwell Banker Residential Brokerage has over 1,200 sales
associates in 20 offices across the Metrowest Boston marketplaces.
Collectively, we sold over 19,000 properties in 2005 for a combined
sales volume of more than $3 Billion. With a market share of about
30%, we do more business than the next 7 real estate companies
combined. Nearly one out of every three buyers will buy a home
through us. Wouldn't you want to go with the company that works with
a third of the homebuyers?
World-wide Name Recognition
The Coldwell Banker name has been a real estate mainstay for nearly
100 years. Franchise Times magazine named Coldwell Banker the number
one real estate franchise in the industry, and number 12 overall.
Forbes magazine ranked www.ColdwellBanker.com as "best of the web"
for two years straight. Coldwell Banker Residential Brokerage is the
top producing real estate company in the nation with a sales volume
of over $117 billion. Coldwell Banker is THE recognized word in real
estate both locally and nationally.
Captures Most of the Out-Of-Town Market
Our relocation department has commitments with over 70% of the
companies that transfer employees to Massachusetts. Cendant
Mobility, the largest relocation company in the world, assists more
than 100,000 corporate transferees a year, representing half of all
corporate business including 70% of the Fortune 500 companies.
Coldwell Banker Residential Brokerage is the primary broker for
Cendant Mobility. In addition, we work with many other relocation
companies in helping transferred employees get settled in to new
homes. Out-of-town buyers are the best buyers in the marketplace,
and we work with more out-of-town buyers than anyone.
Full-color Homes Magazine
We know buyers prefer color photographs to black and white, so our
full-color Buyer's Guide is the preferred homes magazine for the
real estate market. Further, homes are organized by area and by
price so buyers can quickly find the right home. Our "every day
until it's sold" campaign drives us to distribute 30,000 Buyer's
Guides each month to grocery stores, convenience centers and other
locations where buyers look for homes information. No other real
estate company does what we do to get homes in front of home buyers.
On-line! On-line! On-line!
Over 65% of today's homebuyers use the Internet to begin their
house-hunting search. Therefore, Internet marketing must play a
major part in the overall marketing process. We place all of our
listings on the most viewed real estate web sites nationally and
locally. These include www.Realtor.Com, www.ColdwellBanker.com,
www.nemoves.com and www.coldwellbankerpreviews.com. But placing
properties on the "net" isn't enough. We've also integrated
sophisticated tracking systems to find these early shoppers, and
work with them throughout their buying process. The result? More
buyers come to us than any other company.
More Than Just an Open House
Most real estate agents will hold an open house. But how we market
your open house separates us from the others. In addition to
traditional newspaper advertising, we drive buyers to houses through
our Internet www.OpenHouse.com feature. 24 hours/day, 7 days/week,
buyers can see when and where open houses will be held. They can
tour the home through their computer, learn about Mike, and even
schedule an appointment to see the home-without ever leaving their
living room. "Convenience" is the marketing buzzword of 2006. And no
one makes home buying more convenient than Coldwell Banker
Residential Brokerage.
Home Enhancement System
Giving homes the right exposure is essential. But getting the
highest price for those homes is equally important. Studies have
shown that buyers will pay more money for homes in great condition
than they will for homes in average condition. Our "Home Enhancement
Guide" and "Dress Your House For Success" video, coupled with my
expertise will help you get top dollar.
Mortgage Services
Nothing happens unless the loan is approved. For that reason, we
recommend our buyers use Beth Buckman at NE Moves Mortgage for their
home loans. NE Moves Mortgage utilizes local underwriting, which
results in a higher percentage of loans approved, and faster
processing. NE Moves Mortgage also has loan officers in nearly all
of our Coldwell Banker offices to make it easier and faster for
buyers to get their loans. One unique feature of NE Moves Mortgage
is that they require all of their employees to successfully pass a
customer relations course. This has led to a customer approval
rating of 94.2%--an amazing statistic in the financial world. Bottom
line? More sellers get their homes sold because of NE Moves
Mortgage.
Exclusive AHS Home Warranty
Buyers prefer to buy homes that include a home warranty over homes
that don't. When you agree to provide an AHS home warranty for the
buyer, AHS will provide coverage to you for the duration of your
listing period, and you don't pay for it until the closing. If you
have a claim, you pay only the small service fee. Your home is now
more desirable because you will provide the warranty, and you
receive coverage during the listing period. No other company does
that. Ask me for the details.
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